In the last couple of years, there has been a massive explosion of social media. For me, the fire started with an overabundance of daily Facebook friend requests (Yes, I guess you could say I thought I was a wee bit popular). Then the flames turned into the fascination of uploading photos.
You mean to tell me, that I can now SHOW people all the fun I have in my spare time?!
Abso.freakin.lutely. Sign me up! (I am still repairing that damage). Before I knew it, the bang had evolved into an unstoppable force in which EVERY move, EVERY outing, EVERY thought was out there, bombarding any individual with a News Feed and let’s just say I didn’t have the proper shield to protect me.
Needless to say, the aftershocks have created a whole new world of communication, and as I evolve into (brace yourselves!) a grownup, my body armor has gotten a few upgrades as well.
I have recently become fascinated with Twitter (I can blame Scott Stratten’s UnMarketing book for that one). I mean, seriously, am I the only one that thinks that “Trending Hashtags” are an intriguing concept? From #tornadoweek to #thingsyoushouldneversay , the possibilities are endless. The truth of the matter is that YOUR audience, solutions, and information are all just floating around this platform. We have given everyone an outlet to be heard, but frankly there are only a few listening.
Yes, I can write about how to make a blog entertaining or how to attract the right audience, but at the end of the day, people just want to be heard and consoled. Yeah, I said it. I don’t mean to get all sappy about Twitter here, but in just 15 minutes of hashtag research I was able to uncover very sad individuals. People who are in desperate need of comfort and certainty. In a world where everything seems so big and sometimes, unreachable, there needs to be a voice of reason telling it like it is.
I am going to do an experiment. I will be following some of the major #hashtag trends for the next couple of weeks. Can a pattern be established? Are people predictable? Are the topics really trending? And most importantly, can one person build courage for those who can’t seem to find it?
Grab your armor everyone.